SWEEDULE Cookies
Timeline: 14 weeks
Role: Graphic Designer, Product Designer, Illustrator
Packaging
Branding
Product Design
This project explores playful and engaging packaging design for a line of cookies, each inspired by a different day of the week. The goal was to create a collectible and fun experience for kids while encouraging a sense of routine and excitement around snack time.
Problem
Parents often find it challenging to choose snacks for their kids, especially when options are overwhelming or repetitive. They need a quick, intuitive way to decide which treat is suitable for each day without spending too much time thinking.
Solution
SWEEDULE Cookies offers 7 distinct flavors, one for each day of the week, with playful packaging and clear labeling. The design makes it easy for parents to select a cookie while creating a fun, engaging experience for children.
User Research
I observed children and parents during snack time to understand behavior and decision-making. Kids were naturally drawn to bright colors and playful packaging, while parents looked for clarity and simplicity in choosing snacks. These insights guided the creation of 7 flavors with distinct visuals, making selection intuitive for parents and exciting for kids.
Early Exploration
Final Logo
The Sweedule logo is built from three hearts layered within one another to represent how joy and love grow with every cookie. As the hearts expand inward, they symbolize the increasing sense of comfort and happiness that comes from sharing something sweet. The simple heart form keeps the logo friendly and approachable, reinforcing the brand’s warm and playful personality.
The Sweedule logo adapts across flavors by keeping its core heart form consistent while changing color to reflect each cookie variety. This flexible system allows each flavor to feel distinct while maintaining strong brand recognition.
Character Sketches and Final Character Design
Final Box Dieline and Printing Process
Final Box Prints and Final Mockups
A Sweet Connection
I had the opportunity to share this project with my grandfather, and seeing his excitement reminded me how design can connect generations and tell simple, joyful stories.